Circolo Tennis Co.

Circolo Tennis Co. serves as a concept for a luxury tennis brand focused around product and experiences. The company draws inspiration from the elegance of the sport of tennis as well as the setting of the Mediterranean region.

Being a huge tennis fan and player this project served asa great opportunity to further my graphic design skills as well as my brand strategy skills.

My Takeaways:

- Learning to build a full identity system and guidelines that another designer could apply without direction.

- Leading the brand story, which worked to set the visual direction.