Miss. Fortune

Line Development Capstone

Miss. Fortune, a line development for Lucky Brand is a denim-centric collection made for the brand's FW '25 season.

This line development embodies the authenticity and free spirit of Lucky Brand combining it with the carefree edgy feeling of the 80's rock'n'roll scene.

*This project was made in sponsorship by Cotton Inc. through Virginia Commonwealth University. There is 0 affiliation with Lucky Brand, Fletcher, or It Gets Better Project, this project is merely a concept.

Palette

Off White Wedding
11-0605 TCX
Pinball Wizard
18-0000 TCX
Dirty Work
18-0840 TCX
Rich Girl
18-0573 TCX
Rolling Red
19-1554 TCX
Purple Haze
19-3218 TCX
Departure Blue
19-4111 TCX
Black Sabbath
19-3911 TCX

Scope

Concept & mood
Direction, references, key art
Line development
Line-up, materials, trim and construction callouts
Brand identity
Hang tags, labels, packaging
Retail
Floor plans and store renders
Campaign
Out of home, transit, tour artwork, It Gets Better Project
Digital & merchandise
Site, social, tour merchandise