PULSE ATHLETICS
Fashion Entrepreneurship business concept
PULSE
Project:
We are dedicated to revolutionizing the sports and fitness apparel industry by promoting environmental sustainability and ethical practices. Our mission is to minimize overconsumption and bring about sustainable evolution technologies. Through innovative design and a commitment to circularity, we aim to empower athletes to pursue their passion while minimizing their environmental footprint. Together, we can create a healthier planet for future generations.
For our Fashion Entrepreneurship class, my team and I were tasked with crafting a business plan and pitch for a prospective fashion-centered venture. This led us into sportswear, as my team members and myself are huge fans of sports and an active lifestyle.
PLAY TO SAVE OUR PLANET
Our Consumer Profile is Luna, who balances her wellness job and a healthy/ active lifestyle. She is a lover of health, wellness, and fitness. She seeks activewear that blends comfort, durability, and eco-consciousness. Pulse offers sustainable sportswear designed for every active occasion, fulfilling Luna's need for quality, eco-friendly materials, and ethical production in a single destination.
BRAND
PRODUCT ASSORTMENT
Suppliers
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-Personalized Product Offerings.
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-Strategic partnerships with holistic wellness brands.
-New product category, the “green pulse” (supplements and healthy foods).
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-Ultimate sportswear leader.
-Sponsoring professional sports leagues, such as the MLS or NBA.
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35% of offering
Ciclo textiles are sustainable due to their utilization of eco-friendly, often biodegradable materials like organic cotton or bamboo, as well as their implementation of environmentally conscious production methods that minimize resource consumption and waste generation, while also maintaining ethical labor practices throughout their supply chain.
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40% of product offering
Water saving technology with RSI
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WorldeideResponsible Accredited Production
25% of product offering
promote safe, humane, and ethical manufacturing around the world through a comprehensive audit and certification program
GOALS
FINANCIALS
