TRFCTA

TRFCTA was a multi-media creative company with work centered around streetwear, graphic design, and creative direction.

The brand of TRFCTA was built around my lucky number "3", but was also inspired by bold design, with bold design and logos, but also simplistic details and organic fabrics.

The slogan 'always moving' came from the story of my upbringing, where I have constantly moved around across the United States due to my fathers job. But even after I grew up and left home for university, the phrase 'always moving' garnered new meaning to me, serving as a mark for ones mentality, growth, and passion, as life is always moving and never stagnant.

TRFCTA began as a passion project while I was in university in 2021, under the name 'Paix Studios.' The brand eventually evolved into 'Trifectah' where I began to screen-print the items in-house. But after lots of feedback, iteration, mentorship, and building I became more invested in the company where I changed the name to 'TRFCTA' and the slogan to 'always moving.' This was crucial for the brand as our marketing campaigns through Meta and Google garnered a lot of eyes, clicks, and ultimately purchases. We were able to grow almost 1000% within our first year, being invited to work as vendors at local markets, build collabs with local businesses and artists, and getting spotlighted through various university channels.

The real joy and passion of the brand really came from my love of brand authenticity, which drove me to learn how to screen-print, how to embroider, but also build mockups from Adobe CC to a tech pack. This gave the brand a more authentic feel, but also slowed our scale to a degree, with a lot of manual work to be done. The brand closed indefinitely at the beginning of 2026 as the team began to work on other projects.